Of all the catalogs I helped produce with Rip Curl, the girls Spring 2014 book was the greatest design breakthrough.
The product team created the hottest pieces, David Mandleberg brought back absurdly good photos from Fiji, our in-house team captured the whole line perfectly in studio, and the creative by Natalie Martin was like nothing else in the industry.
I worked with the apparel team on pagination, layout, and product info. With my counterparts in marketing, we retouched studio photos, selected content, and prepped files for print.
The following February, My Bikini was named Women’s Marketing Campaign of the Year by the Surf Industry Manufactures Association.
Art direction / creative: Natalie Martin
Sr. Designer: Garret Licon
Location photos: David Mandelberg
Studio photos: Mike Smolowe
Over the past 3 years I had the pleasure of working with Silver Jeans Co. in their Laguna Beach headquarters as well as remotely.
As a part of the in-house marketing team, I helped create print pieces like fit guides and POP, and digital works like email blasts and display banners.
It has been a fun challenge to sell denim year-round and push the brand’s look and feel each season.
Brochure concept for the San Luis Obispo Farmer’s Market.
All necessary information for the market is letterpress printed on the front, and a seasonal produce guide is printed on the back. It’s just as much a souvenir for visitors as it is a reference guide for cooks.
Rebrand concept for Blanco Basura, the first company to package beer and liquor together. With roots in motorsports and a proud blue collar way of life, Blanco Basura hit the shelves in Santa Cruz, California in 2010. Their brand struggles with a logo that doesn’t translate well to packaging and cliché references to the redneck lifestyle.
Drawing inspiration from motocross graphics, vernacular typography, and aluminum bike parts, I developed a single-label system for their cans that’s just as strong on the carrier.
However, the new identity isn’t so refined that it excludes the original customer. A web developer and a plumber could pull up to a tailgate and both crack open a case of Blanco Basura.
Weekly journal kept for Art 338, Typography II at Cal Poly.
Have a look at ten weeks inside my mind as I learned to work better with letters.
Coming soon! A revolution in retail, wine, and personal finance!
In 2011 I worked on the team who produced the Rip Curl Pro Search San Francisco, one of 11 stops on the ASP World Championship Tour. I did production design for the event structure, wayfinding, competitor jerseys, web banners, and in-store marketing.
All photos by Corey Wilson
Cal Poly’s Learn by Doing tradition means that the university’s College of Agriculture, Food and Environmental Sciences produces a variety of student-grown and student-made food, flowers, plants and more that are for sale throughout the year to both the campus community and the general public.
Working for the University Marketing department, I created a branding concept to unite the 100+ Cal Poly products under the same visual language. I started with a one-color pattern for butcher paper as a love letter to Cal Poly and the central coast. The pattern made its way into the background of all products, and a system was developed that works for any food category.
Art direction: Kara Suzuki
At Makers & Allies I helped design the tasting room menu and wine club brochure for Aaron Wines.
Aaron needed a menu that served visitors as well as his tasting room staff. The front features a map of the central coast where guests can get familiar with the area and all the great wine it has to offer.
The reverse lists available wines in order of tasting, with room to write notes. Bottle and case orders tear off, so the staff can fulfill orders and the guests can take home a souvenir.
These are some personal projects I’ve created over the past few years. I’m interested in parafiction and things that stick with you all day, just slightly off and deserving a Google search. Call it productive confusion. Or, unpretentiously, I like bumper stickers and pop / party culture.
I think tee shirts and bumper stickers are the highest form of communication. Here is an ongoing journal of shirt concepts that I’d like to produce.