Taco Bell Beer

What if Taco Bell had been selling beer this whole time?

I had fun taking a dive into the company history and branding archives of a California legend. They’ve been doing rad progressive stuff since forever, and I believe it’s only a matter of time before we see these available in Las Vegas and Newport Beach.  
 

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1984–1992

Early (1960’s) Taco Bell menu boards featured phonetic pronunciations because people didn’t know how to say taco.

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1992–1994

The shortest-lived, and in my opinion, the best Taco Bell brand identity. 

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1994–2016

This is the Taco Bell I remember. Cups would look like this if they weren’t running some killer Batman promo. Shoutout to the De Anza Blvd. location.

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Beer Savage Approved

The project generated never before seen engagement on Beer Savage, and had fans calling on Taco Bell to make canned beer a reality.