Cal Poly’s Learn by Doing tradition means that the university’s College of Agriculture, Food and Environmental Sciences produces a variety of student-grown and student-made food, flowers, plants and more that are for sale throughout the year to both the campus community and the general public.
Working for the University Marketing department, I created a branding concept to unite the 100+ Cal Poly products under the same visual language. I started with a one-color pattern for butcher paper as a love letter to Cal Poly and the central coast. The pattern made its way into the background of all products, and a system was developed that works for any food category.
Art direction: Kara Suzuki