Rebrand concept for Blanco Basura, the first company to package beer and liquor together. With roots in motorsports and a proud blue collar way of life, Blanco Basura hit the shelves in Santa Cruz, California in 2010. Their brand struggles with a logo that doesn’t translate well to packaging and cliché references to the redneck lifestyle.
Drawing inspiration from motocross graphics, vernacular typography, and aluminum bike parts, I developed a single-label system for their cans that’s just as strong on the carrier.
However, the new identity isn’t so refined that it excludes the original customer. A web developer and a plumber could pull up to a tailgate and both crack open a case of Blanco Basura.